Jessica Alba has unveiled a stunning campaign for Honest Beauty as she launches a skincare and makeup line within her company; The Honest Company.
The billion dollar company reportedly being sued amidst controversies about misleading people that the brand is a natural/organic line- finally breaks into the cosmetics industry with a brand new; Honest Beauty brand with the official campaign featuring models with different skintones representing different ethnicities.
Jessica Alba was joined by six other models from diverse race for the campaign cover. In other images off the campaign the actress wore makeup from the line showing off porcelain skin and nude lips as well as a flirty makeup look with bold red lips.
Honest Beauty features different shades ranging from pale ‘Snow’ to deep ‘Cocoa’ to cater to varying skintones.
Catch the campaign images above and a first look at the products from the brand below.
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